Case Study

Ever wonder: why not both?

After undertaking a full rebranding effort in 2025, the University of Rochester set out to produce a new brand anthem to align with the new theme of their marketing: wonderful combinations.

At the University of Rochester, there’s no need to “pick a lane.” Students are encouraged to try diverse fields of study and to commit themselves to more than one discipline at once.

Our primary focus was on a 90-second brand anthem video that would serve as a cinematic introduction to the WONDERFUL COMBINATIONS concept.

Real Stories

The Institute has always prioritized involving people with disabilities in their marketing as well as their curriculum. Even before the Institute’s educational resources were fully up and running, we began producing short documentaries (3-5 minutes each) about real people and the challenges they’ve faced with healthcare providers.

Commercials

In addition to the 90-second brand anthem, we adapted the concept to 6-, 15- and 30-second versions for use as commercials on social and OTT, in both 16×9 and 9×16 aspect ratios.