Wonderful Combinations | University of Rochester

Ever wonder: why not both?

After undertaking a full rebranding effort in 2025, the University of Rochester set out to produce a new brand anthem to align with the new theme of their marketing: wonderful combinations.

At the University of Rochester, there’s no need to “pick a lane.” Students are encouraged to try diverse fields of study and to commit themselves to more than one discipline at once.

Our primary focus was on a 90-second brand anthem video that would serve as a cinematic introduction to the WONDERFUL COMBINATIONS concept. We also adapted the concept to 6-, 15-, and 30-second versions for use as commercials on social and OTT, in both 16×9 and 9×16 formats.